Introducing Pricestore, a Pioneering Personal Shopping Service

Pricestore Redefines How People Shop with Point-Of-Sale Shopping Experts

Goleta, California and New York, NY at Shop.org, September 25, 2003 — Today Bargain Network unveiled Pricestore, a unique shopping service that puts shopping experts at consumers' fingertips. Now consumers can get shopping information where they need it most—at the point of sale—by simply calling a Pricestore shopping expert at 800-211-0000. Consumers also can shop from the comfort of home via the easy-to-use Pricestore web site: www.pricestore.com.

"With major retail chains putting less emphasis on customer service and busy consumers having little time to do research prior to getting to a store, Pricestore fills the gap with its knowledgeable personal shoppers," said Bargain Network, CEO and Founder, Christian Hunter. "For the first time, consumers can easily compare products and prices when they are in a store. Our vision is to become the nation's shopping 411."

A Whole New Way to Shop
Pricestore is a revolutionary shopping service that enables consumers to find exactly what they are looking for at the lowest available price. The power of Pricestore comes from coupling its robust shopping information, which includes pictures, detailed product specifications and product and store reviews, with its world-class shopping experts.

With Pricestore, consumers can:
• Get advice on what products to buy

• Compare products and prices on more than 2 million name brand big-ticket items ranging from TVs and computers to jewelry and baby strollers

• Save on purchases by searching the special offers database

• Buy with confidence using consumer reviews of more than 30,000 merchants.
Pricestore's website offers two novel tools: 'Shopping Assistant,' which helps consumers choose the model that best fits their exact needs and 'Rebate Central,' which enables consumers to view and quickly download special offers.

Putting Consumers First
Pricestore is dedicated to consumers and their interests. Unlike other comparison shopping services, Pricestore does not accept payments from stores it recommends because it wishes to be wholly objective. Pricestore does not allow advertising on its website so it can focus on consumer needs. "We feel we would compromise our role as a consumer advocate if we accepted payments for merchant referrals," said Vice President and General Manager of Pricestore, Faith Sedlin. "We want consumers to know we have their best interest in mind." Pricestore is available for a free 30-day trial membership after which the monthly fee is only $9.95 and includes unlimited access to Pricestore shopping experts at 1-800-211-0000.

About Pricestore
Pricestore is a personalized shopping service that helps consumers find exactly what they are looking for at the lowest available price. Its ease of use at the point of sale makes Pricestore a unique and compelling shopping service for time-pressed consumers. Pricestore's live shopping experts are available 24/7 to provide price checks, detailed product information and product and store reviews on more than 2 million products.

Pricestore is a new division of member service network, Bargain Network. Founded in 1995, Bargain Network is a transaction-neutral buyer-advocate that empowers its subscribers with objective best price information on significant purchases including homes, vehicles and consumer durables. Bargain Network has excelled as a result of its vertically integrated operations, its industry-leading proprietary systems and technical capabilities, and its world-class customer service organization. Bargain Network has more than 600 employees in its Goleta, Calif.-based headquarters.

To learn more about benefiting from Pricestore's member service, call 1-800-211-0000, or go to www.pricestore.com.

# # #

Bargain Network, Inc. Contact:
Barbara King
C2K Communications
(908) 347-9026
media@bargain.com